The ultimate guide to performance marketing | Timothy Davis (Shopify)
Timothy Davislennysnewsletter.com
The ultimate guide to performance marketing | Timothy Davis (Shopify)
Brand marketing strengthens performance marketing by providing creative foundation and testing capabilities for scaled advertising success
TRANSCRIPT
I think there's this stigma that brand marketing and performance marketing are sort of at odds with each other. I very much follow kind of the sort of thought that brand marketing is performance marketing. Everything is some form of performance marketing. It just might not be as attributable. So like the ability to actually map back to every single
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Timothy Davis has led performance marketing for all of @Shopify for the past 2.5 years, and as a consultant has helped companies like @Pinterest, @LinkedIn, @Redfin, and @Eventbrite kickstart and scale their... See more
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