The Ultimate Guide to Building a Prospecting Sequence | Vouris
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The Ultimate Guide to Building a Prospecting Sequence | Vouris
those prospects automatically get 12 email and 4 direct-mail follow-up communications, all customized and personalized, with precise timing (i.e., Follow-Up #1, 3rd Day, Follow-Up #2, 5th Day, etc.).
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- Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.
- You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,
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in Volatile Times, there are seven elements of prospecting sequences: Targeting Messaging Channels Cadence Touches Duration Spacing The formula for success with prospecting sequences is simple:
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The cadence is the order of your prospecting touches within the sequence, by channel. For example: