The Ultimate Guide to Building a Prospecting Sequence | Vouris
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The Ultimate Guide to Building a Prospecting Sequence | Vouris
those prospects automatically get 12 email and 4 direct-mail follow-up communications, all customized and personalized, with precise timing (i.e., Follow-Up #1, 3rd Day, Follow-Up #2, 5th Day, etc.).
Dan S. Kennedy • No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity
- Identifying your target accounts isn’t a one-off exercise with basic TAM filters. A best-in-class approach is to have a dynamic ICP model that can evolve with your product and market. At a minimum, revisit it annually.
- You need good data to not only pick accounts, but to engage accounts at scale. This should include a combination of firmographic,
Kyle Poyar • ICP marketing done right
in Volatile Times, there are seven elements of prospecting sequences: Targeting Messaging Channels Cadence Touches Duration Spacing The formula for success with prospecting sequences is simple: