The Ultimate Guide to B2B Sales Triggers and How to Track Them

Marketing must activate salespeople by delivering advanced account intelligence and personalization tools to help prioritize and personalize their outreach.

Fear is the granddaddy of B2B emotions. Fear of failure. Fear of the repercussions of making a poor decision. Fear of looking stupid. Fear of getting fired. In

This will lay out: • Which channels you plan to use, such as email, web personalization, direct mail, sales outreach, and digital advertising. • The sales stages that an account moves through during your sales process.

To activate their sales team based on website visits, Masergy routed accounts to three internal teams: BDR, channel, and outside sales.