The Ultimate Guide to B2B Sales Triggers and How to Track Them
sales.rocksSaved by Katarina Andrejević
The Ultimate Guide to B2B Sales Triggers and How to Track Them
Saved by Katarina Andrejević
If you want your business to thrive and keep the sales coming in, you need to obsess about triggers!
Here is a very important truth: People buy when they are ready to buy, not when you are ready to sell. And this means, by definition, you have to be in front of folks when they’re ready to buy. In other words, you have to follow up with them . . . religiously!
The first step in establishing the Marketing SLA was to define when a lead would be qualified to be passed to the Sales team. This topic was covered thoroughly in Chapter 11. The decision to pass a lead to Sales is best derived from the Buyer Matrix.
Most sales professionals are better at managing the sales process around a lead, than they are at generating a lead themselves. Sure they will try and nurture some leads referred to them by the sales they have already created, but as the B2B cycle is fairly long, and new business people are typically not hunters, they will usually expect leads from
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