The Tyranny of Metrics Quotes by Jerry Z. Muller

Said differently, we try to measure what we value.

But we inevitably end up valuing what we measure.

And what can be measured tends to be…the mechanical stuff.

Not only do numbers not capture what matters, they are also extremely open to manipulation.

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Meanwhile, the one thing you can measure is dangerously misleading.

Revisit Drucker—WHAT GETS MEASURED GETS MANAGED Measure compulsively, for as Peter Drucker stated, What gets measured gets managed. Useful metrics to track, besides the usual operational stats, include CPO (“Cost-Per-Order,” which includes advertising, fulfillment and expected returns, chargebacks, and bad debt), ad allowable (the maximum you can s

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