The Twittering Machine

we are becoming tiny chips inside a giant data-processing system that nobody really understands. Every day I absorb countless data bits through emails, tweets and articles; process the data; and transmit back new bits through more emails, tweets and articles. I don’t really know where I fit into the great scheme of things, and how my bits of data c

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We buy products that have been recommended to us through the monitoring of our electronic lives, and then we voluntarily leave feedback for others about what we have purchased. We are the compliant subject who submits to all manner of biometric and surveillance intrusion, and who ingests toxic food and water and lives near nuclear reactors without

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What’s more, nothing on social media belongs to us. Our art, our ideas and our relationships are reduced to data to be mined and exploited by tech corporations, sometimes even used to train A.I. models. We have no backups, either: Few people still keep address books or mailing lists, much less diaries or photo albums. When we lose access to social ... See more

The world is one big panopticon, and we don’t fully understand the implications of building a planetary marketplace of attention in which everything we do has an audience. Our work, our opinions, our milestones, and our subtle preferences are routinely submitted for public approval online. Maybe this makes culture more imitative. If you want to pro... See more

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more