If I think back to those corporate meetings I was part of early in my career, it’s easy to see today’s decision-making. A decade ago cultural criticism was a sparkly pixie dust you could spread over a business to give it a veneer of prestige. But in a world where TikToks dwarf all over forms of consumption and a video that someone spent a day makin... See more

Consumer+ is eating the (enterprise) world. The gap between consumer & enterprise software is disappearing faster than ever. A new breed of companies are turning B2C love into B2B gold at unprecedented speed. 1/15 Here's why "Consumer Plus" matters 🧵

The typical enterprise acquisition is geared toward buying a company and integrating it into an existing business unit or scrapping it for talent or technology. The thinking is that the enterprise can leverage its considerable strengths in favor of the acquired company. After all, the enterprise’s advantages come from its distribution channels, pai

... See more