The Trenderprise - by Benn Stancil - benn.substack
Content is king
We're witnessing the rise of a new kind of founder: the content creator.
Founders have always been storytellers, but now the "story" is directly tied to brand & distribution.
This shift comes from:
- Falling inference... See more
Everyone’s software is good enough. Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste. [2]
Taste is
... See moreAnu Atluru • Taste Is Eating Silicon Valley.
Everyone’s software is good enough.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.