The Tree of Life and Prosperity: 21st Century Business Principles from the Book of Genesis

In venture capital and entrepreneurship, we should think about the kind of world we want our children to live in and invest in the kind of ventures that can advance that vision. This mental habit is called “back casting.”

The service or product is sufficiently trustworthy that people will share their confidential information.

Scripture is the most studied book in history. Believers and unbelievers alike quote and relate to its contents, and new interpretations and structures are built on it to this day. Ultimately, Scripture has the largest number of “users” on earth. If you are looking for something that speaks to everyone, Scripture is it. People are not always aware

Strategy often starts as passion or instincts driven by your unique way of looking at the world of investments. It is comprised of the knowledge and insights you developed or fused from your education, experiences, and beliefs.

building a successful business is the best way to promote your principles. This works in the opposite direction as well. Principles, as a component of business, are a competitive advantage, as they are a core component of identity.

My years of venture capital investment have taught me that one of the strongest signals of a good investment is when everyone who hears about it thinks it is impossible, impractical, or even foolish.

The service’s, product’s, or company’s competitive advantage does not stem from a special government concession or from preventing competition.

The more I use a service or product, the more helpful it is for others, not just for me.

The customer is willing to pay a premium for a product or service out of principle.