The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
martinweigel.org
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
Short-termism drives the business world today.
Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
The Problem
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more