The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel

The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel

martinweigel.org
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The Long and the Short of It - Balancing Short and Long-Term Marketing Strategies

maynardpaton.com

How to Avoid Strategy Myopia

Seth Godinhbr.org
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The Era of the Business Idiot

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