The TOGO Sofa as Relevant Today as it was in the 70s

Their personal desires also resemble the results of a marketing survey: they like what they are supposed to like. Perec’s sketch of their fictional aspirational apartment includes jade ashtrays, cane-seated chairs, Toile de Jouy wallpaper, Swedish lamps, and Paul Klee drawings. I admit, it still sounds nice to me today.

Imagine two chair shops across the street from each other. One shop takes the chair’s design into consideration from the start. They hire the best chair designer they can. The chair designer researches other chairs on the market to figure out where they’re lacking. They ask people what they like and dislike about their current chairs, research mate