The TikTokization of Everything

Such a shift would, of course, encourage a radical rethink in how designers approach their practice. There would be heavy emphasis on rendering images, as opposed to traditional pattern cutting, which could advance design beyond the capabilities of physical manufacturing. “I find the consumption of images very intriguing, as at this moment, designe... See more

AI-powered trend forecasting can profoundly influence inventory management and sales strategies, ensuring retailers remain competitive and responsive to market dynamics. Integrating diverse data sources into AI models can enhance the accuracy of predictions, providing a solid basis for business strategy adjustments. Continuous refinement and calibr

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Introducing Figma for fashion design: Marvelous Designer, The Fabricant, and Clo 3D. These tools leverage 3D technology and allow brands to design, prototype, and ship their collections digitally. They eliminate waste (cost-savings) and enable design, pattern-making, merchandising, and styling teams to work more harmoniously. Emilio Pucci and Theor... See more

“Shein is so far ahead of its direct (fashion industry) competitors that it's difficult to even compare them.” It’s essentially defining its own category, which Matthew has coined Real-Time Retail.