The TikTokization of Everything

-AI may be the solution to serendipity. AI-driven feeds untether the social graph from our offline connections: instead of hanging out online with the people you went to college with, you can forge new friendships and uncover new content creators. Bytedance’s suite of AI products—including TikTok outside of China—are the most successful AI-powered ... See more

TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more

In that same earning call Zuckerberg talked about how there’s a “major shift” towards discovery algorithms, because it “unlocks a large amount of interesting and useful videos and posts you might have otherwise missed.” But he doesn’t just see this as unique to Reels / TikTok. He wants to turn this into a major drive for all types of content across... See more