
The Three Z’s of AI-Proof Design

An over-dependence on artificial intelligence is often just lethargy disguised as efficiency, and the “outsource everything to AI” crowd ignores the fact that the work is often more valuable than the output.
I have two predictions regarding the broader use of AI as a crutch:
First, folks who are willing to go out of their way to add a human touch to... See more
I have two predictions regarding the broader use of AI as a crutch:
First, folks who are willing to go out of their way to add a human touch to... See more
Jack Raines • The Purpose of Things Isn't to Stop Doing Things.
This shift from deterministic traditional UI to something more unbridled raises a challenge for designers: with no predictable journeys to optimize, how do you create consistent, high-quality experiences?
Karri Saarinen • Design for the AI Age


Professionals should be the ones making the important decisions and steering AI, not letting it run loose hoping for the best.
Zach Tratar • Tweet
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more