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The Three-Hour Brand Sprint
The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
The goal of the design sprint is to help companies efficiently answer critical questions by requiring executives to dedicate five consecutive days of (nearly) uninterrupted concentration to the problem at hand.