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The Three-Hour Brand Sprint
The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”
Braden Kowitz • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
The four-step sketch contains each of these important elements. You’ll start with twenty minutes to “boot up” by taking notes on the goals, opportunities, and inspiration you’ve collected around the room. Then you’ll have another twenty minutes to write down rough ideas. Next, it’s time to limber up and explore alternative ideas with a rapid sketch
... See moreJake Knapp • Sprint
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a realistic prototype. And on Friday, you’ll test it with real live humans.