You believe the perceived wisdom to be outdated or otherwise suspect. • You are likely to be in a position to suggest practical steps to tackling the problem or opportunity identified.

6 – Practicality The importance of your thought leadership having practical applications

Thought leadership projects are great opportunities to actually do something in partnership with clients – something that’s not selling and not chargeable hours.

5– Think visually

The secret for being a successful thought leader is: Repetition!

in the project is to have a brainstorm on ‘what would you expect an expert on this subject to know?’

– Colourful stories, analogies and metaphors

Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • Strongly influencing the opinions of others

the aim is simply the creation of new and interesting perspectives that grab the attention of clients and others.