Doing thought leadership – that is, creating and publicising insights that will be of interest to your clients. • Being a thought leader – that is, being widely recognised and rated for your interesting insights and knowledge, and having the credibility to influence others (generally from having done a lot of thought leadership to earn this recogni

– Clarity Are your ideas expressed in simple, clear, memorable English?

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

For instance, highlight what people should do to take advantage of the opportunity you have identified or protect themselves against the problem you are warning them about.

– Highlight the implications

Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • Strongly influencing the opinions of others

The secret for being a successful thought leader is: Repetition!

– Colourful stories, analogies and metaphors

the aim is simply the creation of new and interesting perspectives that grab the attention of clients and others.