6 – Practicality The importance of your thought leadership having practical applications

areas of high benefit but low risk,

– Clarity Are your ideas expressed in simple, clear, memorable English?

For instance, highlight what people should do to take advantage of the opportunity you have identified or protect themselves against the problem you are warning them about.

Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • Strongly influencing the opinions of others

To be a thought leader – be a leader with vision and purpose

It is going to be the implications of your findings that are the interesting bits – explore them, and also the implications of the implications!

You believe the perceived wisdom to be outdated or otherwise suspect. • You are likely to be in a position to suggest practical steps to tackling the problem or opportunity identified.

The secret for being a successful thought leader is: Repetition!