The Thought Leadership Manual

‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

– Highlight the implications

You believe the perceived wisdom to be outdated or otherwise suspect. • You are likely to be in a position to suggest practical steps to tackling the problem or opportunity identified.

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • Strongly influencing the opinions of others

6 – Practicality The importance of your thought leadership having practical applications

It is going to be the implications of your findings that are the interesting bits – explore them, and also the implications of the implications!

the aim is simply the creation of new and interesting perspectives that grab the attention of clients and others.

areas of high benefit but low risk,