The Thought Leaders Practice: Do work you love with people you like the way you want

There’s an old saying, tell ‘em what you’re going to say, say it, then tell ‘em what you’ve said.

A thought leaders approach is: ‘This is what I know, and I help these sort of people, who are experiencing these problems to get these results. If that’s of interest to you, it would be an honour to work together..’

Their intellectual property needs to bring new thinking to a field of expertise.

Valuing your expertise inspires you to keep thinking and keep working on your ideas and making them better. It also leads to the personal conviction and belief that others are looking for in a trusted advisor.

If you organize your ideas in such a way that others will pay for them, you just might be onto something.

Your job as a thought leader is to think, sell, and deliver.

Write so that even someone new to your topic can comfortably follow your thinking and absorb your ideas.

As previously mentioned, we focus on launching a new cluster every 90 days. This could involve you either taking a message and targeting a new market, or developing a new message and targeting another market.

You need to do the thinking — create the intellectual property and turn it into activities that will make a contribution to people. It is then up to you to sell these services or products,