The Thought Leaders Practice: Do work you love with people you like the way you want

Thought leaders need to stabilize their cash flow and grow revenue more quickly by diversifying how they deliver the information they provide.

The tell channel is mainly about content. The show channel is mainly about concept. The ask channel is mainly about context.

Lived well below their means Prioritized financial independence over high social status Allocated time, energy, and money efficiently in ways conducive to building

Your job as a thought leader is to think, sell, and deliver.

Also, never ever have your primary delivery mode on your business card. Every time we meet someone who has ‘coach’ or ‘trainer’ on their business card we cringe. This labels you — unfortunately — as being only able to deliver in just that one mode. You need to establish your expertise above the mode of delivery — and demonstrate that you have the c

— you were the expert in your field. This is no longer enough; the information is now available to us all, it’s the ability to draw meaning and application that is a higher value. It’s at this exact distinction that you start to take what you know and make it more valuable to others. You go from knowing stuff to being known for knowing stuff.

Rather than looking for a gap in the marketplace that you can then craft a value proposition for, you should begin by exploring what you know and what you care about.

You need to know more than the obvious answer to any given questions. You need to be able to create new insights and repurpose old insights so that they are relevant. This is thought leadership.

A thought leaders approach is: ‘This is what I know, and I help these sort of people, who are experiencing these problems to get these results. If that’s of interest to you, it would be an honour to work together..’