Having a customer who values your idea enough to buy it is the fastest way we know to measure the quality of the idea.

Einstein said, ‘The problems that exist in the world today cannot be solved by the level of thinking that created them.’

Their intellectual property needs to bring new thinking to a field of expertise.

We want to be very clear from the outset what this book is not going to do for you:

Our three wishes

In your practice, the primary focus is to think, sell and deliver.

At this stage it is important to go for quantity to ensure that you identify as many thoughts around a topic as possible — and you will then use the IP Snapshot process to add quality to the idea.

Thought leaders need to stabilize their cash flow and grow revenue more quickly by diversifying how they deliver the information they provide.

We believe that a practice should be built around a series of profitable projects, with each project being a profit center in its own right.