The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals

give you this title.

As you tell this story, be sure to include the setup, the confrontation, and the resolution.

Think about the main theme of your story.

My second why was simply to create another revenue

“Why-How-What” formula—inspired by Simon Sinek’s “Golden Circle”—can be helpful.

What are the basics in your industry that you could teach to people outside your industry? That might be a place for you to start.

Use your personal experiences so that the audience connects you to your ideas.

After you gain experience, the easiest way to price yourself is to lay out the amount you are comfortable charging and add 25 percent. If you add that 25 percent and you gasp, you’re probably getting close. Remember, if you aren’t living outside your comfort zone, then you aren’t growing. Take a deep breath and move forward.

What will capture people’s attention and emotions? You want the audience to be able to root for you. Know your story arc. Know your two or three main points that you want the audience to understand and have a clear conclusion or the summary. You can get creative with the conclusion.