Everything worth doing has risk. If you’re not taking risks, then you’re not growing or thinking big enough to succeed. If you want to live up to your own potential, then you must be willing to approach each day a little bit terrified.

Your writing voice is a combination of your sentence phrasing style, the vocabulary you use, punctuation, and overall way you structure information. Your emotions should shine through your writing.

chapter in a book or scene in a movie, why are your smaller goals critically meaningful in your story? How: How has to do with your process. What are the specific actions you will take to achieve your why? What: What is about the result—what you actually do in the world because of your why.

Whenever I make a big decision, I prefer to have three solid reasons why I have made this decision.

You can either grab your computer, a pad of paper, or download the free workbook with all the questions on my website, robinff.com. The workbook includes all the questions from the end of the chapters, with space for you to type or handwrite your answers.

As you tell this story, be sure to include the setup, the confrontation, and the resolution.

My first why was to drive my business goals.

As her mentor, we both agreed writing a book would make a big difference in her career change, but Monika wanted to do it cheaply and quickly. So, I told her to “Publish a PDF.” To publish a PDF, you simply need to write a twenty-page Word doc, and then turn it into a PDF. Alternatively, write ten to fifteen articles, stitch them together in one do

purposefully partner with my competitors, and together we raise each other up.