The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

for positive encounters with your organization through products, services, digital interactions, spaces, or events.

When you’re in the “zone” of being an Experience Architect, you view the world through a simple lens, searching out experience elements in the status quo that are negative—or merely neutral—and then looking for opportunities to fine-tune them.

What else hasn’t changed in a long time?

Because what you can achieve matters more than what you can accumulate.

trigger points.

Anthropologists seek out epiphanies through a sense of “Vuja De.”

Crude prototypes require more courage than polished ones.

Fear actually makes failure more likely and experimentation nigh impossible.

“chunking risk.”