The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

a carefully crafted work environment is essential to an innovative organizational culture,

One prototype is like having a single rabbit: It has some value, but two can be more interesting, and can start you down the path to more and more.

When you’re in the “zone” of being an Experience Architect, you view the world through a simple lens, searching out experience elements in the status quo that are negative—or merely neutral—and then looking for opportunities to fine-tune them.

Gary Hamel says, the process of collaboration can in some cases be more important than the finished product itself.

Too much time standing in one place is bad for your corporate health. Drive, run, or walk to your customers with technology, information, and personalized service.

So pick out your best, most loyal customers, and help them become connoisseurs of your product and service.

“Don’t Miss a Sec”

The journey nearly always has more steps than people first imagine.

Because what you can achieve matters more than what you can accumulate.