“Is this ordinary, or at least slightly extraordinary?”

a creative office is like a well-designed stage or movie set that contributes to the overall performance.

Collaborators speak the team’s language and come through in the clutch.

Set Designers look at every day as a chance to liven up the workplace. They create collaborative spaces for “neighborhood” teams. They gauge how space behaves and make subtle adjustments to keep it responsive to your shifting needs.

Unfocus Groups.

How might you come up with a journey that makes a difference in your marketplace?

The best project names preserve the confidentiality of the work while giving the team something iconic to latch on to.

“I’m always ready to learn, though I don’t always like being taught,”

Language is crystallization of thought, so the stories matter, and so do the words.