The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Remember the idea of well-rounded, T-shaped people that is so intrinsic to IDEO’s strategy for hiring and professional development? Maybe for you, your personas can be the bar of your

Don’t let a title or job description hold you back.

The message is that it is possible—even desirable—to blend a traditional, discipline-based role with an innovation persona.

Teaming up for innovation is a lot like an athletic event, and many of the same principles apply:

the first rule of Storytellers: Keep it authentic and entertaining. Strike an emotional chord. Make it a story people will want to pass on. Because stories are a part of your personal legacy and the essence of your authentic brand.

Language is crystallization of thought, so the stories matter, and so do the words.

So what makes a successful infomercial? Johann Verheem, founder of the infomercial firm EQmedia Partners, says you have to build to three mini climaxes before the grand finale. You introduce skepticism or controversy, air common doubts and worries, then knock down the objections one by one.

“the medium is the message,” but the right medium can certainly support and amplify your intended message.

business stories have focused purposes like sparking action, transmitting values, fostering collaboration, or leading people into the future.