The Temporary License of Literary Bratdom

Take fiction. Chayka writes, “Young writers often find ways to cultivate public presences online even before they enter MFA programs, on Twitter, Instagram, or TikTok. They subject their voices to the force of social media flattening.” What could this mean? Did young writers—say, before 2006—have autonomous voices, independent of social norms, econ... See more

In this frivolous new world, everything must be pleasing and inoffensive. Everything and everybody gets marketed like an exciting new product—even old, creepy politicians, or ancient film actors, or 80-year-old rock stars.

They all get repackaged and rebranded—thank the digital gods for those apps that make old stuff look new! Everything is now eas... See more

“It seems like Gen Z is getting really tired of presentation culture, as you might call it,” Zeke, a 21-year-old biologist and frequent Discord chatter, told me. “The idea that everything you do has to be a representation of your personal identity.”

“The internet has broken the distance that a lot of artists used to have,” Charli xcx told The Observer ahead of the release of Brat . ​“What gets me interested in an artist is when they have – not really a backstory, it’s more like lore ...”

In that moment, she defined the common thread between 2024’s biggest pop successes. From Brat summer to Tay... See more