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The Taste Economy
In business, there is this idea of the moat: the advantage that one business has over their competitors. If the blockchain and AI take hold, those moats will no longer be data and content creation. Which seems like a bad thing–but what’s left? From my perspective as a nascent entrepreneur, future moats fall into three broad categories: proprietary ... See more
Daisy Alioto • The Taste Economy
If the blockchain and AI take hold, those moats will no longer be data and content creation. Which seems like a bad thing–but what’s left? From my perspective as a nascent entrepreneur, future moats fall into three broad categories: proprietary technology, supply chain innovations, and media that can’t be replaced by AI because it comes from a stro
... See moreDaisy Alioto • The Taste Economy
For the past 10 years, taste couldn’t be monetized. Soon it will be one of the only things that can.
Daisy Alioto • The Taste Economy
Magazines were containers for someone else’s taste, and when you read them you were inhabiting that taste. But you were also co-creating with the magazine, because by reading the magazine you were contributing to its fantasy of lifestyle. “Dreaming is free. You can’t be stingy with dreams,” said Franca Sozzani, the late Vogue Italia editor.
Daisy Alioto • The Taste Economy
If magazines were containers for taste, the creators of the creator economy are vessels.
Daisy Alioto • The Taste Economy
If magazines were containers for taste, the creators of the creator economy are vessels.
Daisy Alioto • The Taste Economy
“It should be a sound, not an echo,” Tina Brown says about producing a magazine. That was editorial advice, but these days it is good advice for publishers encountering new technology.