The Tao of Shemarya
puck.news
The Tao of Shemarya
Sure, a television show or movie can still make you a star. But advertising campaigns make stars generationally rich—and developing one’s own brand can make them fuck-you money
The Tao of Shemarya
People don’t understand that it’s expensive to be famous. Once you become famous, you’re forced to always have security and all these other things. It’s not an option. So all of a sudden you’ve got these huge overhead costs.
The Tao of Shemarya
Years ago, I was a modeling agent, and I thought, my gosh, brands would actually get a lot further if they used a celebrity versus a model because of the amount of impressions that a celebrity would garner . I left the agency, opened up my own company, and here I am 30 years later.
The Tao of Shemarya
this is a very brilliant, situation-specific “business transformation” / idea that lead to a very successful move for him
there are a million of these waiting to be discovered or already have been discovered by people with ideas but lacking the capital, time, or empowerment to go pursue them within organizations
i.e., the modeling agency he worked for itself
When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].