The Tao of Shemarya

I think creators are starting the new billion-dollar commerce brands and the new billion-dollar media companies. We’re seeing that with people building tech companies, [like] David Dobrik. He built an app, raised venture financing for it. His merch brand is doing incredibly well.

By pairing brand reputation with the ability to execute on a creator’s behalf the ability to help build audience, scale a business, administrative operations and benefits such as legal and medical, the next wave of media will be incentivized to have a heavy financial and philosophical interest in the individuals. And so will the talent. This is an ... See more

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more

Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more

Ovitz’s breakthrough idea was to build an integrated network that would allow any of the firm’s agents to connect their clients to a firm-wide grid of new opportunities. As a result, the firm would be a hundred times more powerful than any one agent at any other agency. To implement the idea, Ovitz and his founding partners agreed to defer their sa

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