
The Talking and Thinking Gap — Daniel Stillman

But that capacity to be stupid and just articulate something—because if you're not articulating, you're having that thought anyway, in some unarticulated sense. As we're having this conversation, I probably have a bunch of assumptions about who you are or what you're getting at. But as long as they're in my head, and if I'm not articulating them, y
... See moreBut if you then test them on what they read, you’ll discover that the faster you make them go, the less they will understand. More speed means less comprehension.
Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
according to Nobel Prize winner Daniel Kahneman, is how we should be thinking if we want clear, coherent thoughts. And what’s good copy if not clear and coherent? To write well, try writing slow. And to write slow, create bottlenecks between your thoughts and the words you put on the page, especially when writing a first draft:
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter

The quietest person at a dinner party often leaves with a reputation for brilliance, while others talk themselves into corners.
You see it in boardrooms too – the executive who tilts her head thoughtfully during presentations, somehow radiating wisdom without speaking a word. Even therapists build their practices more o... See more