If you asked people in your company, “What is the function that fundamentally matters the most to the company?” would all of them answer in the same way?

Aspiration can be good, but an unrealistic Sun is just as bad as an unclear one. Why are we saying that this company is product-led, but Sales effectively determines what gets built next? How is this a “software company” when the CEO only asks for marketing updates? Eventually, the internal dissonance catches up. It’s too obvious and confusing when... See more

With the halo effect around Silicon Valley tech startups, a funny phenomenon has emerged. It’s not uncommon for founders to claim that the Sun is Product or Engineering, when they neither have the skills nor orientation to build a product or engineering-first company.