The Suffocation Of Sézane
“I think fashion is in a funny state,” said Blazy. “It grew very, very fast over the last years, post pandemic, and it kind of hit a ceiling. I think now what fashion needs to do is to rethink its own model, but not just when it comes to design. We’ve seen some houses exploding, we’ve seen some houses collapsing. What needs to be done is a deep... See more
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Greenwashing — when a brand’s marketing around #sustainability runs counter to its business practices — is rampant in fashion. Buzzwords like “eco-friendly” and “conscious” litter marketing messages and advertisements while offering no practical meaning to consumers. To be fair, there isn’t a universally agreed-upon definition of sustainability,... See more
instagram.comWonderfully written! As a consumer, I’m so tired of being sold to. And as a marketer, I see this as a massive problem.
I love the solution you pose at the end and agree that the ladder is the right path — but it’s definitely harder to get discovered this way. I wonder if we’ll evolve by focusing more on local options again, returning to small-batch... See more
I love the solution you pose at the end and agree that the ladder is the right path — but it’s definitely harder to get discovered this way. I wonder if we’ll evolve by focusing more on local options again, returning to small-batch... See more