The subtle power of clever packaging copy (plus lots of brand voice examples)
procopywriters.co.uk
The subtle power of clever packaging copy (plus lots of brand voice examples)
Making The Reader feel something is central to good copywriting, which is why it helps to be sentimental as a writer, sensitive to life’s nuances, moved by tenderness and sadness and nostalgia. It helps to recognize traces of emotion—of pain and pleasure, gain and loss—in the mundane moments, the ordinary moments, the moments people take for grante
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“DYMO” is synonymous with labels. This brand name once edged toward the immortality of genericization, close to what Kleenex is to the tissue, almost a Band-Aid, nearly a Xerox. It fits the familiar two-syllable bill of a word creature jolted to life in the mid-20th century by a corporate brand agency, one of those that looks most comfortable and s... See more
Jonathan Tarleton • Yes labels｜Dirt
making sense of all the offerings is becoming an increasingly difficult task. There are too many products, all competing for shrinking attention. With so many other offerings on the market, it’s easy for products to get lost in the noise or, worse, completely misunderstood and framed in ways that make them unappealing, redundant or merely unremarka
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