First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove. A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel wh... See more

I usually don’t know what I want until someone shows me, or until I encounter it in the world for the very first time. That’s why, when I work with a creative professional like an illustrator, I am careful never to lead them too much about what silly ideas I think I have; I want to give them maximum freedom to put their own stamp of creativity on m... See more