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The subtle art of (not) understanding Gen Z
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Adrianne Pasquarelliadage.com
71% of Gen Z sought information about coronavirus through independent news outlets, over government organizations.
Jonny Hawton • Scar Tissue - Predictions of the Long-Term Bahaviorial Scars of the 2020 Recession on Gen Z
When you account for the fact that Gen Z is now the largest generation in the U.S., small-scale behavior changes compound into macro-sized cultural shifts.