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The subtle art of (not) understanding Gen Z
Gen Z refers to the people born from 1995 to 2010.
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
True digital natives and hypercognitive generation.
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
2.4bn people, representing 32% of the world’s population and holding $44bn+ in buying power.
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
Brands need to rethink how to serve the new consumers of this not so new generation; marketers should innovate in the ways to reach them; and investors must keep in mind the latest consumer trends driven by Gen Z’s new norms. Young people have a tremendous influence on all other generations and in the ways these older people consume.
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
How can brands reach Gen Z consumers?
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
- Short-form content
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
- Nano- and anti-influencers
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
- Community platforms
Cayetana Hurtado • The subtle art of (not) understanding Gen Z
Companies need to rethink how to deliver value to consumers and transform new challenges into opportunities.