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The subtle art of (not) understanding Gen Z
71% of Gen Z sought information about coronavirus through independent news outlets, over government organizations.
Jonny Hawton • Scar Tissue - Predictions of the Long-Term Bahaviorial Scars of the 2020 Recession on Gen Z
More than any other generation, Gen Z uses TikTok as a search engine—making social media their primary tool for researching products online.
Shopify Staff • Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify
Razorfish Study Finds 52% of Gen Z Gamers Feel More Like Themselves in the Metaverse than in Real Life
Business Wirebusinesswire.comThis is Gen Z in a nutshell: concerned with authenticity, confronting free speech issues, pushing the norms of gender, and struggling with mental health. With the generation dominating the young adult group in the 2020s, Gen Z is demanding our attention.