
The Subtext | Anthropic Brand Team Interview

Expanded code of creation:
A peaceful marriage between human and machine-a beautiful contradiction
Culture, not just a brand
Mycelium-like connections
Abstract yet minimal
Functional and soft
Calm but fun
Brutalist and optimistic
Sari azout
With big technology companies working hard to get us to use — and trust — their products, they have an interest in rhetoric that makes their products come across as not just human-like but as human-like in ways that support our goals; they’re leaning into this particularly hard with AI models that generate language. To call big technology companies... See more
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