The Subtext | Anthropic Brand Team Interview
Anthropic is in a tough spot. OpenAI has 50x the brand and consumer distribution. XAI has this platform captured. Google has an infinite money glitch going for them.
How can they win? Good old fashioned marketing. They need to counter-position—make everything less creepy than the OpenAI's robot God energy.... See more
Evan Armstrong 📧x.comWe think of it as three pillars: AI, human, and brand. AI brings power and speed, the human brings taste, intuition, and problem-solving, and the brand provides the framework that keeps everything on-point and relevant. Without that balance, you either get work that’s technically impressive but soulless, or work that’s imaginative but not aligned... See more