The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
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The Subscription Value Loop: A framework for growing consumer subscription businesses
customers who subscribe tend to stick with the app longer (probably because they feel they have a long-term relationship with the app instead of a one-off interaction), meaning they’ll pay the company more money throughout their lives. In business terms, customers will have a higher “lifetime value” (LTV), and maximizing LTV is widely seen as the h
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