The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
The Subscription Value Loop: A framework for growing consumer subscription businesses
the best companies not only understand their “funnels” (where their users are coming from and convert down the stack), but also their loops (the process by which one cohort of users not only retains but leads to an additional cohort of users).
Substack • See your Career as a Product
In today's affluent consumer societies, that drive means decision making on new products, services, and experiences becomes inextricably linked to identity. Through their consumption, your customers are pursuing nothing less than the self-improvement—physical, mental, emotional, spiritual—that can help them transform into their ideal selves.
David Mattin • Trend-Driven Innovation
Because of the Engagement network effect, the networked products used as case studies in The Cold Start Problem see some of the highest retention curves in the industry—it is a core part of their success. Their unique ability to tap into the Engagement network effect lets them drive up retention over time—first, by creating new use cases as the net
... See moreAndrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
customers who subscribe tend to stick with the app longer (probably because they feel they have a long-term relationship with the app instead of a one-off interaction), meaning they’ll pay the company more money throughout their lives. In business terms, customers will have a higher “lifetime value” (LTV), and maximizing LTV is widely seen as the h
... See moreAditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
Offering a free tier is a recurring theme for many networked products: some are ad-supported (as video and social media platforms are), others have premium features unlocked by subscription (as with more workplace/B2B products), and others are powered by microtransactions (as with marketplaces, games, and livestreaming platforms).
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
