The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
The Subscription Value Loop: A framework for growing consumer subscription businesses
True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes. Figuring out a good membership scenario is even more important today with a proliferation of subscription models, private chat rooms, and an ever-increasing costs of paid socia... See more
Ana Andjelic • From Loyalty to Membership
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 1 highlight
amazon.com
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Tien Tzuo • 1 highlight
amazon.com
Membership is maintenance. Research shows that consumers prefer small repeated gains and incremental rewards over big infrequent ones
Substack • Fundamentals of modern loyalty
All in all, real positional scarcity businesses take time to develop, especially loyalty businesses that are difficult to get off the ground before a retail or consumption environment is fully understood. But I’ll leave with this thought: as the mobile internet, e-commerce, and the transformation of retail continues onward, I think there’s an incre... See more