The Subscription Value Loop: A framework for growing consumer subscription businesses
Phil Carterlennysnewsletter.com
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The Subscription Value Loop: A framework for growing consumer subscription businesses
Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization
Lenny Rachitsky • How to win in consumer subscription
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com
The second most consistent pattern across these companies was an inseparable alignment between the product roadmap and the growth engine. Surviving in B2C is all about finding an efficient (aka cheap) growth channel.