People need to be more thoughtful building products on top of LLMs. The fact that they generate text is not the point.

Text, like code, is a liability, not an asset.  An organization should strive to own as little text as necessary to express their information and accomplish tasks.  If you don't heed this warning, you end up with a Notion that has 10 copies of every piece of information, 4 of which contradict each other and only 2 of which relia

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A vanishingly small slice of knowledge work has the shape of text-in-text-out  (copywriting/Jasper). The real alpha is not in generating text, but in using this new capability and wrapping it into jobs that have other shapes. Text generation in the best LLM products will be an implementation detail, as much as backend APIs are for c

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