Value of the Advertising Process

• The most valuable aspect of advertising might be the strategic thinking required to produce the advertisement itself, not the final product.


• This process forces businesses to address fundamental questions about their purpose, differentiation, and value proposition.


• Rushing to a cheap, adequate result via AI shortcuts

... See more

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I

... See more