The Strategist's Playbook
Culture brands don’t typically win by being better. They win by moving the goalposts for everyone around them. You should always be aiming to change the larger playing field.
Jasmine Bina • The Strategist's Playbook
Rumsfeld Matrix
You can’t find a competitive advantage if you’re using the same signals as everyone else. AI has only amplified this problem, flooding the field with identical insights. The Rumsfeld Matrix is a simple but powerful tool for uncovering the overlooked and finding truly novel information.
You can’t find a competitive advantage if you’re using the same signals as everyone else. AI has only amplified this problem, flooding the field with identical insights. The Rumsfeld Matrix is a simple but powerful tool for uncovering the overlooked and finding truly novel information.
Jasmine Bina • The Strategist's Playbook
matrix for thinking through and finding new info
Culture brands don’t typically win by being better. They win by moving the goalposts for everyone around them. You should always be aiming to change the larger playing field.