The Strategic Designer
Design Literacy
terrain.com
It also reveals why design is important to creating competitive advantage: design innovates meanings, and meanings make a difference in the market.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
amazon.com
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
amazon.com
