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The Storytelling Animal: How Stories Make Us Human
storytelling is a powerful means of fostering social cooperation and teaching social norms, and it pays valuable dividends to the storytellers themselves, improving their chances of being chosen as social partners, receiving community support and even having healthy offspring.
Jeffrey Kluger • How Telling Stories Makes Us Human
Stories are hardwired into us as humans. For thousands of years, they’ve been our primary way of understanding the world. The first recorded stories were painted on cave walls 36,000 years ago, and some of those early tales—like the volcanic eruption depicted in ancient France—still endure today. That’s the power of storytelling.
Mark Thompson • Content Infotainer: Transform Your Content And Build ALoyal Audience (Content Marketing In The Real World)
Storytelling was perhaps our best adaptive tool for survival; for when put in the shape of a story, the brain remembers better as it activates more regions of the brain because a story effects you emotionally, imaginatively and intellectually
Taryn O'Neill • The 4th Act — A New Narrative.
Storytelling is the best thing about being human. And I believe it can change the world. That’s right. Stories can and do change the world.
Kate Tellers • How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth
Evolutionary psychologists propose that storytelling has an adaptive function: it helps us make sense of non-routine, uncertain or novel situations collectively (pmc.ncbi.nlm.nih.gov). We tell stories to each other to explain the unexplainable, to find patterns in chaos, and to navigate uncertainty together. In a complex world, stories that reflec
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