The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Carmine Galloamazon.com
Saved by Squirrel and
The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
Saved by Squirrel and
Storytellers have a superpower. They can make people feel good and whole and right. They can inspire and inform. They can make people see the world in a new way. They can make people feel better about themselves.
You should always be striving to tell a story so good that it stops being yours—so your customer learns it, loves it, internalizes it, owns it. And tells it to everyone they know.