Ask yourself: is this character essential to the story? If not, cut them.

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility.

By sharing what the character thinks, you make your listeners care. The more they know about the character, the more they’ll be rooting for them.

“Communication is merely an exchange of information, but connection is an exchange of our humanity.” – Sean Stephenson,

To have your story land, pick a character, challenge, or emotion that your listeners can relate to

Go into the meeting with the intention to understand what’s really going on with the other person.

The most common way to set goals is using SMART goals (Specific, Measurable, Achievable, Relevant, and Timely). I like SMART and recommend you use it, but I want to make one adjustment. Instead of using achievable goals, I prefer to use ambitious goals.

If you want your potential buyer to remember you, tell them a story that touches them emotionally.

Next, tell us a little more about the main character and what is on their mind. What do they want in this specific situation, what are they afraid of, or what are they excited about?