The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

“Storytelling is the most powerful way to put ideas into the world.” – Robert McKee, author, screenwriter, and professor

You can tell any story in an engaging way by including the elements of surprise, emotions, and visual moments.

As Matthew Dicks, author of Storyworthy, puts it, “Humor is optional. Heart is non-negotiable.”

You can do this by explaining why you’re sharing the story (transition in), sharing parts of the story, asking the buyer whether they’d like to hear more (share the full story), then asking if the solution could work for them (transition out)

Specific techniques to spice up your story include: Anticipation hook (a short hook to anticipate the story) Pattern interrupt (an unexpected event or activity) Inner dialogue (the character’s thoughts) Outer dialogue (the specific words that were used) Show emotions (how the emotion physically looks)

Ask yourself: is this context needed for the story to make sense? If not, cut it.

You can check it out here: https://www.youtube.com/watch?v=3tj2VxXfARk

The good thing with listening is that you can practice it anywhere and every day.

Industry stories delve into the challenges or trends that you’ve observed in your buyer’s industry or business landscape.