The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)
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The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)
Steve Clayton, VP at Microsoft, puts it, “To capture people’s attention, you need to tell a story about people, not products.”
The most common way to set goals is using SMART goals (Specific, Measurable, Achievable, Relevant, and Timely). I like SMART and recommend you use it, but I want to make one adjustment. Instead of using achievable goals, I prefer to use ambitious goals.
By sharing what the character thinks, you make your listeners care. The more they know about the character, the more they’ll be rooting for them.
Industry stories delve into the challenges or trends that you’ve observed in your buyer’s industry or business landscape The goal of industry stories is to position yourself as your buyer’s trusted advisor You can share an industry story early on when you have a rough understanding of your buyer’s business and some of the problems they are
... See moreStorytelling increases the value of your offering
Connection stories are short, personal accounts of recent experiences that reveal more about who you are The objective of connection stories is to build rapport with your buyers and make them feel comfortable opening up to you You have a great opportunity to share a short connection story when someone asks “How are you?”
Surprise refers to moments in the story that are unexpected. This can be anything that breaks the typical patterns of what your listeners expect.
Connection stories are short, personal accounts of recent experiences that reveal more about who you are.
Differentiation stories are narratives that set you apart from your competitors, highlighting your unique value proposition and the benefits of doing business with you.