The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

When you tell a well-crafted story, your listener’s brain releases oxytocin, making them more likely to trust you and your ideas.

“Communication is merely an exchange of information, but connection is an exchange of our humanity.” – Sean Stephenson,

Connection stories are short, personal accounts of recent experiences that reveal more about who you are The objective of connection stories is to build rapport with your buyers and make them feel comfortable opening up to you You have a great opportunity to share a short connection story when someone asks “How are you?”

Surprise refers to moments in the story that are unexpected. This can be anything that breaks the typical patterns of what your listeners expect.

Not only do you want to signal that you’re listening, but you want to signal that you’ve understood them. You want your listener to feel, ‘wow, they really get me.’ You can do this by paraphrasing what you’ve just heard.

Next, tell us a little more about the main character and what is on their mind. What do they want in this specific situation, what are they afraid of, or what are they excited about?

The good thing with listening is that you can practice it anywhere and every day.

Storytelling increases the value of your offering

Outer dialogue refers to the words or conversation between two or more characters; in our case, in key moments of the story.