The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

Connection stories are short, personal accounts of recent experiences that reveal more about who you are.

StorySelling is exchanging dialogue.

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility.

By sharing what the character thinks, you make your listeners care. The more they know about the character, the more they’ll be rooting for them.

In its simplest form, a story is something interesting that happens to a specific person (not a company). It’s a narrative, or a series of events, that are connected and told in a particular order to entertain, inform, or inspire others.

The result is your chance to show the transformation—to show how things changed throughout the story.

Differentiation stories are narratives that set you apart from your competitors, highlighting your unique value proposition and the benefits of doing business with you.

The result doesn’t always have to be a happy ending as long as the story serves a purpose. Every experience (good or bad) can teach us something. Share what you’ve learned from that experience. Otherwise, there’s no point telling the story.

You can identify experiences that can be turned into a story by 1) reviewing your past experience, 2) interviewing customers, or 3) interviewing coworkers Look for any situations that stand out or set you apart from others Once you’ve found a story that stands out, outline the story and save it to your Story Bank