The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

You can identify experiences that can be turned into a story by 1) reviewing your past experience, 2) interviewing customers, or 3) interviewing coworkers Look for any situations that stand out or set you apart from others Once you’ve found a story that stands out, outline the story and save it to your Story Bank

Resistance stories are successful examples of customers who initially had doubts about working with you but ultimately decided to move forward and are now glad they did.

Not only do you want to signal that you’re listening, but you want to signal that you’ve understood them. You want your listener to feel, ‘wow, they really get me.’ You can do this by paraphrasing what you’ve just heard.

Ask yourself: is this context needed for the story to make sense? If not, cut it.

Storytelling makes your buyer remember you

Pick a challenge that is relatable—one that your listener has experienced or can imagine experiencing.

We tell ourselves stories all the time. But often, the stories we tell ourselves hurt our confidence and our ability to tell better stories You can take control of the narrative by identifying your self-limiting beliefs, challenging the beliefs, considering the consequences, replacing them with an alternative belief, and putting the new beliefs int

The most common way to set goals is using SMART goals (Specific, Measurable, Achievable, Relevant, and Timely). I like SMART and recommend you use it, but I want to make one adjustment. Instead of using achievable goals, I prefer to use ambitious goals.

Success stories are real-life examples of how a customer successfully used your product or service to solve a particular problem and achieve their desired outcomes.