The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

StorySelling is a dialogue, not a monologue The best storytellers weave the story into their conversations as smoothly as possible

Surprise refers to moments in the story that are unexpected. This can be anything that breaks the typical patterns of what your listeners expect.

By sharing what the character thinks, you make your listeners care. The more they know about the character, the more they’ll be rooting for them.

Differentiation stories are narratives that set you apart from your competitors, highlighting your unique value proposition and the benefits of doing business with you.

Pick a challenge that is relatable—one that your listener has experienced or can imagine experiencing.

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility.

The result doesn’t always have to be a happy ending as long as the story serves a purpose. Every experience (good or bad) can teach us something. Share what you’ve learned from that experience. Otherwise, there’s no point telling the story.

Not only do you want to signal that you’re listening, but you want to signal that you’ve understood them. You want your listener to feel, ‘wow, they really get me.’ You can do this by paraphrasing what you’ve just heard.

The result is your chance to show the transformation—to show how things changed throughout the story.