The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

Focus on one or two meaningful sentences that show the transformation. For most stories, that is enough, and it will reduce the impression of bragging or pushy selling.

The Story Bank is a central place to capture, classify, and remember your stories.

The result doesn’t always have to be a happy ending as long as the story serves a purpose. Every experience (good or bad) can teach us something. Share what you’ve learned from that experience. Otherwise, there’s no point telling the story.

When you tell a well-crafted story, your listener’s brain releases oxytocin, making them more likely to trust you and your ideas.

Pick a challenge that is relatable—one that your listener has experienced or can imagine experiencing.

Ask yourself: is this context needed for the story to make sense? If not, cut it.

A simple but powerful structure for any sales story is the 4-step approach consisting of context, challenge, response, and result To have your story land, pick a character, challenge, or emotion that your listeners can relate to Practice the 4-step story structure until it becomes second nature before you work with other story structures

Constructive embarrassment is a practice where you put yourself in an uncomfortable or embarrassing situation—on purpose.

To have your story land, pick a character, challenge, or emotion that your listeners can relate to