Lo sentimos, no podemos mostrar este tipo de contenido.

The result is your chance to show the transformation—to show how things changed throughout the story. If the character felt overwhelmed in the middle of the story, they now feel in control. If the character was sad, now they are happy.

So, it’s best to choose one or two crucial things that you or your subject does to turn the situation around. What are the biggest actions taken in response to the issue?

In the third step, let your listeners know how the main character responds to the challenge. What reactions do they have, and what actions or decisions do they take to overcome the challenge? Does anyone lend a hand?

Your buyer is not looking for a cape-wearing superhuman to save the day. They’re looking for someone qualified, but more so someone who they trust and relate to. Admitting you’re not good at something or sharing mistakes you’ve made will immediately make you more trustworthy.

If the story is about yourself, introduce some degree of vulnerability. As Mark Manson, author of The Subtle Art of Not Giving a F*ck puts it, “Vulnerability is consciously choosing to not hide your emotions or desires from others.”10 It’s about being open about your imperfections.

After you’ve given some quick context, it’s time to introduce the challenge(s) that the main character is facing. It can be any type of challenge—a difficult decision, a problem in a relationship, or something physical—as long as it’s substantial to the main character.

People will immediately believe that it’s a true story.

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility.