The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

Next, tell us a little more about the main character and what is on their mind. What do they want in this specific situation, what are they afraid of, or what are they excited about? For example: “I was a little surprised to have him on the phone, but then I thought ‘This is great. I can now share the newest innovation from our R&D department.

Steve Clayton, VP at Microsoft, puts it, “To capture people’s attention, you need to tell a story about people, not products.”

“Communication is merely an exchange of information, but connection is an exchange of our humanity.” – Sean Stephenson,

To have your story land, pick a character, challenge, or emotion that your listeners can relate to

Pick a challenge that is relatable—one that your listener has experienced or can imagine experiencing. The challenge is the longest and most crucial part of the story. Describe the struggle, show what is at stake, and let the listener know how the character feels.

A simple but powerful structure for any sales story is the 4-step approach consisting of context, challenge, response, and result

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility. People will immediately believe that it’s a true story. If you leave any of these points out, your listeners may spend more time questioning your story than listening to it.

the most impactful stories cover just 4 essential steps: 1. Context, 2. Challenge, 3. Response, 4. Result.

Storytelling increases the value of your offering