The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

Differentiation stories are narratives that set you apart from your competitors, highlighting your unique value proposition and the benefits of doing business with you.

You can check it out here: https://www.youtube.com/watch?v=3tj2VxXfARk

Specific techniques to spice up your story include: Anticipation hook (a short hook to anticipate the story) Pattern interrupt (an unexpected event or activity) Inner dialogue (the character’s thoughts) Outer dialogue (the specific words that were used) Show emotions (how the emotion physically looks)

You can tell any story in an engaging way by including the elements of surprise, emotions, and visual moments.

Instead of telling the emotion, show the emotion. How does the body or face change when experiencing the emotion of the story?

By sharing what the character thinks, you make your listeners care. The more they know about the character, the more they’ll be rooting for them.

The result is your chance to show the transformation—to show how things changed throughout the story. If the character felt overwhelmed in the middle of the story, they now feel in control.

Pick a challenge that is relatable—one that your listener has experienced or can imagine experiencing.

Next, tell us a little more about the main character and what is on their mind. What do they want in this specific situation, what are they afraid of, or what are they excited about?