The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

As Matthew Dicks, author of Storyworthy, puts it, “Humor is optional. Heart is non-negotiable.”

By sharing what the character thinks, you make your listeners care. The more they know about the character, the more they’ll be rooting for them.

Focus on one or two meaningful sentences that show the transformation. For most stories, that is enough, and it will reduce the impression of bragging or pushy selling.

Industry stories delve into the challenges or trends that you’ve observed in your buyer’s industry or business landscape.

Steve Clayton, VP at Microsoft, puts it, “To capture people’s attention, you need to tell a story about people, not products.”

Industry stories delve into the challenges or trends that you’ve observed in your buyer’s industry or business landscape The goal of industry stories is to position yourself as your buyer’s trusted advisor You can share an industry story early on when you have a rough understanding of your buyer’s business and some of the problems they are experien

One way to simplify a story is to break long sentences down into shorter sentences. Aim for sentences that are up to 15 words long, and avoid run-on sentences.

We tell ourselves stories all the time. But often, the stories we tell ourselves hurt our confidence and our ability to tell better stories You can take control of the narrative by identifying your self-limiting beliefs, challenging the beliefs, considering the consequences, replacing them with an alternative belief, and putting the new beliefs int

To have your story land, pick a character, challenge, or emotion that your listeners can relate to

When you tell a well-crafted story, your listener’s brain releases oxytocin, making them more likely to trust you and your ideas.