The StorySelling Method: Master The Art Of Storytelling To Build Trust, Stand Out, And Boost Sales (Storytelling for Business Book 1)

“Storytelling is the most powerful way to put ideas into the world.” – Robert McKee, author, screenwriter, and professor

We tell ourselves stories all the time. But often, the stories we tell ourselves hurt our confidence and our ability to tell better stories You can take control of the narrative by identifying your self-limiting beliefs, challenging the beliefs, considering the consequences, replacing them with an alternative belief, and putting the new beliefs int

Top-performing sales reps spend much more time listening than the bottom ones Listening to understand means listening with your undivided attention Great listening helps to build rapport, but also to pick a story that is relevant to your buyer’s struggles

We all have negative thoughts about ourselves, our abilities, or our future. Often, these thoughts hold us back from taking risks, reaching our goals, and achieving our full potential.

Set yourself ambitious goals. Goals that are much greater than your normal goals. Goals that are big enough to inspire you and hold your attention.

the most impactful stories cover just 4 essential steps: 1. Context, 2. Challenge, 3. Response, 4. Result.

Steve Clayton, VP at Microsoft, puts it, “To capture people’s attention, you need to tell a story about people, not products.”

Visualization is a powerful tool to build long-term confidence and help you feel excited to share stories in your sales conversations To visualize effectively, it’s good to 1) set the goal for telling the story, 2) get into a relaxed state, and 3) visualize the event in great detail The more specific, detailed, and emotionally involved you can get

Focus on one or two meaningful sentences that show the transformation. For most stories, that is enough, and it will reduce the impression of bragging or pushy selling.

You can do this by explaining why you’re sharing the story (transition in), sharing parts of the story, asking the buyer whether they’d like to hear more (share the full story), then asking if the solution could work for them (transition out)