At the end of a branding project, usually all we see is the final shiny new logo. But more interesting is actually everything that went into arriving at that final mark. Here’s a peak under the hood for one of our recent branding projects at Primary. 🧵 https://t.co/NoT21npYQW

design experiment, combination mark refresh. illustrations in first image by @eggheadio https://t.co/Enq9XlacDB