Saved by kev and
The State of the Culture, 2024
The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.
The key is that each stimulus only lasts a few seconds, and must be repeated.
The key is that each stimulus only lasts a few seconds, and must be repeated.
Ted Gioia • The State of the Culture, 2024
Instead of movies, users get served up an endless sequence of 15-second videos. Instead of symphonies, listeners hear bite-sized melodies, usually accompanied by one of these tiny videos—just enough for a dopamine hit, and no more.
This is the new culture. And its most striking feature is the absence of Culture (with a capital C) or even mindless entertainment—both get replaced by compulsive activity.
Until recently, the entertainment industry has been on a growth tear—so much so, that anything artsy or indie or alternative got squeezed as collateral damage.
Ted Gioia • The State of the Culture, 2024
The tech platforms aren’t like the Medici in Florence, or those other rich patrons of the arts. They don’t want to find the next Michelangelo or Mozart. They want to create a world of junkies—because they will be the dealers.
Ted Gioia • The State of the Culture, 2024
The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.
Ted Gioia • The State of the Culture, 2024
Many creative people think these are the only options—both for them and their audience. Either they give the audience what it wants (the entertainer’s job) or else they put demands on the public (that’s where art begins).