The Startup Way
selected an employee of the company at random, from any level or function or region, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for the company, how would he or she get it implemented? Does the company have an automatic process for testing a new idea, to see if it is actually any good? And d
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The fact that a website has seen an uptick in visitors doesn’t necessarily mean the product is improving. What does it mean? Why are visitors there? What are they doing? What product changes drove this result?
Eric Ries • The Startup Way
ACCESSIBLE. Everyone involved in the project should be able to see these reports and understand them, or there is no way they can be put to use.
Eric Ries • The Startup Way
Our goal as a movement should be this: to change management practice to become more adaptive, more humane, more rigorous, and more efficient.
Eric Ries • The Startup Way
AUDITABLE. The data has to be credible.
Eric Ries • The Startup Way
ACTIONABLE.
Eric Ries • The Startup Way
Entrepreneurship fundamentally requires learning by doing.
Eric Ries • The Startup Way
The lack of a system for acting on new ideas is a huge problem for existing corporations that have had decades—sometimes longer—to become encumbered by layers of bureaucracy or hampered by burdensome “this is how we’ve always done it” practices.
Eric Ries • The Startup Way
A modern company is one in which every employee has the opportunity to be an entrepreneur. It respects its employees and their ideas at a fundamental level.