The Startup's Guide to Customer Success: How to Champion the Customer at Your Company
Jennifer Chiangamazon.com
The Startup's Guide to Customer Success: How to Champion the Customer at Your Company
POSITION Web & Social Media Public Relations Events ACQUIRE Sales Teams Reseller Channels Self-Service DEPLOY Implementation Customer Training Customer Adoption RUN Account Management Technical Support Customer Success EXPAND Increased Consumption (Upsells) Increased Capabilities (Cross-sells) Customer Evangelism PEOPLE Recruiting Onboarding &a
... See moreThere are bumps between Awareness and Acquisition, between Onboarding and Usage, between every phase of the journey, that you have to help customers over. In each of these moments, the customer asks “why?” Why should I care? Why should I buy it? Why should I use it? Why should I stick with it? Why should I buy the next version? Your product, market
... See moreEmphasize the role your customers play in achieving their own success. Strive to make your early interactions accessible and familiar in order to avoid mistakes and mishaps early in the relationship. Explore ways to use design, color, emotion, and messaging to make your products and services engaging and experiential from the outset.